this is SARAH MEISSNER’s site
this is SARAH MEISSNER’s site
You’ll find design work here that shakes off stale habits & gets teams building. I take on projects where the rules are fuzzy, the stakes are high, & the old way doesn’t cut it anymore. I like the messy parts, the undefined spaces where people are figuring out what’s next.
My work spans AI-enabled tools, systems design, and product strategy. Always with one goal: help people work smarter, think together, & make something real.
fifteen-ish years microsoft, expedia, working for etsy, companies alaska airline big & small.
Selected Work
Led design for Etsy’s Payments Reserve, a high-stakes launch affecting millions of sellers, reframing the rollout to make it clearer & less alienating.
Reframing a
High-Stakes Launch
Developing an AI-Assisted Goal Alignment Platform
Microsoft
Teams struggled to make OKRs meaningful at scale. I led design to reimagine Viva Goals as an AI-enabled platform that guides alignment.
Customers shopped for travel like products, but the platform treated them like transactions. I led research & design to shift mindsets from booking engine to shopping ecosystem.
Rethinking How People Shop for Travel
Turning Scattered Knowledge into Shared Answers
Microsoft
Information was buried across disconnected tools. I led design for Answers in Viva to use AI to make shared knowledge part of daily work, driving a 1600% rise in activity.
Building the Design Tool I Want to Use
Something new is taking shape. It’s early and under wraps for now, but it brings together everything I’ve learned about teams, tools, & systems. Part experiment, part rebellion, & fully the next chapter of my work. Access is limited while this project is in development.
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